Beauty Industry

MopTop Launches 2 New Products And Targets Natural Retailers

MopTop has launched a Cleansing Conditioner and Mongongo Oil, and the brand has a new partnership with United Natural Foods

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By: Marie Redding

Senior Editor

MopTop is capitalizing on the demand for all things natural, and has launched two new products – MopTop Co-Wash Cleansing Conditioner and MopTop Mongongo Oil. Both products are in round bottles with flip top caps, and the brand’s signature bright green labels, printed with its black logo.

“Our Co-Wash and Mongongo Oil are great additions to our natural line and we’re excited to bring these products to market,” said Kelly Foreman, MopTop company founder. “The ‘no poos’ have been pretty vocal about having more options to freshen up their hair without drying it out, and our Co-Wash does just that. There has also been a demand for a finisher that could both add shine and manage frizzy ends. We’re thrilled to give the people what they want!”

The company is also expanding its retail presence with a new partnership with United Natural Foods, Inc. a leading national distributor of organic and personal care products. Since 3Q15, MopTop has been selling through the distributor’s Mid-Atlantic and Northeast territories.

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